Inclusivity in Rihanna’s brands

There aren’t many brands that promote inclusivity and Rihanna’s brands made sure that they would be the opposite.

The different brands

Rihanna created two brands. Savage X Fenty which is a lingerie line and Fenty Skin that is a skincare line. Savage X Fenty is a brand valued at $1 billion as of 2021. She has hosted many fashion shows for her lingerie line the past two years. Celebrities such as Miguel, ROSALÍA and Ella Mai have been in her shows.

The brands’ inclusivity

From using plus size models to creating gender neutral products, Savage X Fenty and Fenty Skin will never be considered exclusive brands. Let’s go into the details of how inclusive her brands are.

1. Savage X Fenty collections have bras that range from 30A to 44DDD and underwear that range from XS to 3X. Compared to Victoria’s Secret where their smallest bra size is 32AA. It imposes unrealistic expectations of the human body and can make many people feel bad about their appearance.

2. Many makeup brands do not have foundation shades that are made for dark-skinned people. Fenty Skin offers over 40 shades of foundation. Rihanna said “there needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in between.”

3. People like to think that lingerie is mostly for younger people, but it really isn’t. The oldest person to have ordered from Savage X Fenty is 58 year old American actress Demi Moore. Other brands can learn from this by throwing out the stereotypes and pursue a deeper connection with their customers no matter their age.

4. As already mentioned, the pop singer includes many different varieties of models. She includes pregnant, disabled and transgender models.

Thanks to the reasons mentioned above, Rihanna’s companies are very successful. They have managed to generate more than $6 billion and counting. These corporations will continue to grow thanks to their inclusivity and integration of minorities as their representatives. Brands such as these greatly help bring stereotypes down.